MARCH 2026 — NOW
US Launcher, WeRoad
Leading WeRoad's entry into the US, laying the foundations of our first community on the ground and shaping the GTM, pricing and partnership playbook the market will scale on.
London → USA · GTM · Community · Public speaking
Hi, I'mClarissa.
Half Swiss, half Italian. I grew up in a small mountain village, moved to Milan to study, took a leap to California — and somehow the road kept going until it landed me in London. After a decade in finance, I traded the corporate world for a travel start-up. Today, I build markets from zero and the kind of communities that make them stick and accelerate growth.
Most at home on a stage, on a flight, or on a mat.
My belief
Most businesses think they have a community.What they actually have is an audience.
An audience watches. A community shows up, brings friends, defends you in public, and tells your story better than you can. That doesn't happen by accident. It's built — through active engagement, transparency, generosity, and the kind of in-real-life moments people choose to come back to.
The journey
From a $240bn book to a market launch.
APRIL 2025 — NOW
International Regional Manager, .COM
Launched the global .COM domain — a unified brand and multi-currency booking platform consolidating English-speaking markets (UK, Ireland and Nordics) under one roof.
Jun 2023 — Apr 2025
Country Manager, UK
Scaled UK revenue 7x in less than 3 years while keeping product and coordinator quality scores above 9/10. Commercial; product; pricing; B2B/C, creators and trade partnerships; community; events; PR — and a regional team of eight.
Mar 2022
First WeRoad trip
The trip that recalibrated everything. Strangers becoming friends while in the depths of the jungle in Costa Rica.
Nov 2017 — Jun 2023
Executive Director, J.P. Morgan
Five and a half years across Associate, VP and ED in Securities Services Platform Sales. Deputy Head of UK Pensions & Endowments, produced thought-leadership on ESG, tokenisation and consolidation and founded the in-house Women in Pensions forum — 100+ attendees including Ruth Davidson, ex leader of the Scottish Conservative Party.
Jun 2015 — Oct 2017
Account Manager, FIS (formerly SunGard)
Started in Inside Sales then moved into account management across the UK and Italy and won FIS first private-equity client in the Italian market.
Alongside the day job
Boards, trips & mats.
Apr 2026 — Now
Marketing Director, AWTE Board
Elected to the Board of Directors of the Association of Women Travel Executives with a mandate to nurture the members community.
2025 — Now
BASI Pilates Teacher in training
BASI Mat I certification — theory passed August 2025, practical February 2026. Movement is its own kind of strategy.
2022 — Now
Group Leader, WeRoad
Still leading trips on the ground. The easiest and most impactful way to stay close to the product, the travellers and the community I build the business around.
My style
How I actually work.
01
Corporate rigour, startup speed
A decade of finance-grade discipline, redeployed at startup tempo.
02
Community first, in real life
We live in the most connected, and somehow loneliest, moment in modern history. IRL is where that gap closes — and where humanity and businesses both find their edge.
03
Comfortable being uncomfortable
Left finance for a Series B. Launched a country with no playbook. Launching another. The uncomfortable seat is usually where the leverage is — growth lives just past the edge of what feels familiar.
04
Challenge the status quo
The default answer is rarely the right one. I push on assumptions, ask the awkward question in the room, and would rather rebuild a process than inherit one that doesn't make sense.
Stages, press & podcasts
ITB Berlin
"Speaker — the world's leading travel trade show."
TravelTech Show 2025
"Speaker — building international travel brands & product strategy."
ABTA Events
"Speaker on community-led growth and market expansion."
Authority Magazine
"Leading with Heart: on the power of authentic women's leadership."
About Time Magazine
"About Time You Met: Clarissa Cappelletti, UK Country Manager at WeRoad."
TravelBrats / Travel Trends Podcast
"Podcast guest on WeRoad's UK and global expansion."
The foundation
Where it all started.
- →MSc Marketing Strategy & Innovation, Distinction — Bayes Business School (City University of London)
- →BSc Economics & Finance, 110 Cum Laude — Bocconi University, Milan
- →Semester abroad, GPA 4.0/4.0 — UC Berkeley, California
- →Summer programme, International Business, A+ — Georgetown University, Washington DC
- →CFA Level I · IMC 1 & 2 · Bloomberg Aptitude Test (94th percentile)
Let's connect
Launching a market, building a community— or here for the travel, the human connection and the Pilates?
Open for consulting, board and advisory roles, speaking engagements and publications. Based in London, building in the US.